Data & market
Workshop management, the bike market and maintenance: practical ideas for people who fix and sell bikes.
The aftermarket that's growing: consumables and eBike parts
Tubes, chains, pads and eBike parts: the bike aftermarket keeps growing even as new bike sales slow down. Market data and strategy for your local workshop.
Billion-euro bike tourism: the workshop opportunity
Bike tourism in Italy: 89 million visitor stays, 9.8 billion euros in impact. How workshops can capture demand for technical service on cycling routes.
Falling margins: how bike retail profitability changed
Bike shop margins fell from 7.6% to 3.2% in two years. How the discount war, overstock and service shifted where retail profitability really lives.
Overstock 2023-2025: what shops learned
Overstock 2023-2025: how the bike market crisis hit shop margins with endless lead times and undelivered orders, and what shops actually learned.
Why gravel is good business for your workshop
Gravel bike maintenance runs year-round: mud, disc brakes and cassettes wear faster than on road bikes. Here's why that's good business for workshops.
eBikes in Italy: ten years of data, from boom to maturity
The Italy eBike market from 2017 to 2026: from +120% growth to the Covid boom, now a structural 20% of sales. Ten years of data, boom to maturity.
The Italian bike market: the 2025 numbers explained
The Italian bike market in 2025: 1.3 million units sold (-4%), eBikes now 20% of sales, and a supply chain worth 2.5 billion euros explained.
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